PROVINCETOWN BREWERY
Located in Provincetown, MA.
Founded with a firm foundation in contemporary values, encompassing advocacy for LGBTQ+ rights and recreational activism. It authentically embodies the spirit of their community, reflecting its diverse and inclusive nature.
Starting from 2021, I freelanced as a graphic designer for PBC, actively contributing to a diverse array of their creative assets. This opportunity allowed me to immerse myself in various design projects, from concept to execution, and collaborate with the PBC team to bring their vision to life.
Below are snapshots of various print and digital designs
THE TagLine
November 2021
The founders wanted to design a new tagline to be associated with the brewery, that can also work as a stand alone logo to represent the inclusive community.
OPTION 1A
friendly Sophistication
simple treatment with rainbow hops illustration.
OPTION 1B
friendly sophistication
rustic and welcoming with connecting ligature.
OPTION 2
literal approach with LGBTQ+ flag
soft font with retro style
OPTION 3
literal approach with rainbow lock up
chosen design to refine
Taproom Menu – Round 1
Catering Menu – Round 1
